Do you know what the elevator pitch is and how it can help
you generate business opportunities? The famous elevator encounters with
personalities of interest in which we only have the time it takes to introduce
ourselves do not just happen in the movies. Nor do they have to be in an
elevator.
However, surely now you imagine the protagonist of the film
giving his best to achieve his goal. Do you think it could happens to you at
the business level? bacobolts.yictic
Rehearsing what we would say exactly in an elevator pitch
can help you in many cases to capture the attention of your interlocutor and
arouse their interest. But if there is something particular about it, it is
that it is more effective in a face-to-face conversation. So find out in this
article how to make an elevator pitch and get inspired by some examples . construction-bolts.tockhop
What is an elevator pitch and what is it for?
An elevator pitch is a short, easy to understand and
powerful description of what you do in your company, an introduction to your
business proposal and a very quick way to show why the person you are
addressing should be interested. It is about offering a speech in a limited
time of 30 seconds to 2 minutes with the aim of winning a second conversation . techqueer
In the elevator pitch, it is not so important to describe in
detail the product or service offered as to capture the attention of the
recipient, who may be a potential client, a job recruiter, an investor or, for
example, a representative of a media outlet.
When did the elevator pitch appear?
The origin of the elevator pitch is uncertain . Many allude
to its appearance when the inventor of the first elevator safety system, Elisha
Otis , gathered a crowd to make his presentation at New York's Crystal Palace.
Others, on the other hands, speak of the experience of Philip B. Crosby in his
speech in the elevator, when he had the opportunity to present his proposal to
the CEO of his company. This was explained in the book The Art of Getting Your
Own Sweet Way, published in 1981. tc-bolts.dyifo
What is evident is that this concept is typical of this era,
in which we always live in a hurry, and our attention time is worth gold.
What is the elevator pitch for?
The objectives of the elevator pitch is to awaken the
interest of the person you are addressing so that they want to have a more
in-depth conversation , make an appointment, a meeting, an interview or request
more information by any means of contact.
Surviving in a changing, competitive environment,
oversaturated with information and in which time is scarce, you have to awaken
the interest of the audience as if it were an occasion that will never be
repeated, and this is the perfect opportunity to seduce.
For your speech to be memorable, you need to convey the
message clearly and inspire confidence , presenting the main ideas in a concise
and forceful way.
Pitch types
Depending on the type of audience you are addressing, we
must clarify that there are different types of pitches or speeches. These are
the most frequent: bolts.answerhop
1. Commercial
It is the most conventional situation. It is about a
company-potential client discourse in which we can use the strategy of
empathizing with the problem and offering the solution. To do this, you have to
know what the potential customer's problem or need is and how you can
demonstrate that your product or service is the solution.
2. Investors
As in the previous speech, when dealing with investors it is
also important to know what interests them. However, the important thing is to
talk about how profitable your project can be, what differentiates you from
your competitors and what you could achieve with it.
It is common for this type of pitch to take place in a
meeting achieved through an elevator pitch.
3. Deck pitch
This type of pitch consists of selling the product or
service through a generalized presentation of it, usually supported by slides
and aimed at investors. For this, it is important to define what the product or
service consists of, and how it can solve the main problem of the target
audience. In addition, if we address investors, we must make it clear to them
how profitability will be obtained and what the main lines of income will be.
It should not exceed 10 or 15 minutes.
4. Elevator pitch
This is the pitch we referred to at the beginning of this
article, which owes its name to the encounters that originate in the journey of
an elevator and, therefore, the speech must be very brief and precise.
The ideal time for an elevator pitch is between 45 seconds
and one minute.
